i’m moe, and it’s very
you’ve landed here today and I’m glad you did.
whether you’re curious, intrigued, or even skeptical, you’re here because you want to know more.
So, let me share why I’m here and why I believe I can support and work with you, no matter what journey you’re on. I come from a humble Egyptian family that moved to Dubai in 1986, investing everything they had in my education. My parents believed success meant learning, graduating, and finding a job and that’s exactly what I did.
Being an employee was the path that was mapped out for me. Any job would have made them proud, but that was not enough for me. If I was going to follow this path that had been chosen on my behalf, then I was going to go above and beyond to break from the pre-conditioned ceiling. It was by no means an easy journey, I started from scratch, I was even confused at the start and wasn’t sure where I wanted to go. Fast forward through the film, I’m humbled to have reached places that seemed impossible in my journey. Throughout my career, I managed to partner with organizations in every sector across the Middle East and North Africa. I had the opportunity to launch businesses, optimize existing ones, and transform others. Through all these experiences, I’ve dealt with the struggles of being a first time manager, building diverse teams, creating go-to-markets, hiring and retaining talent and even entering new markets.
I’ve had an incredible 20 years in the corporate world, working for inspiring companies like Cisco, LinkedIn, SAP, Uber and Procore. But inside me was a brewing passion that had been building up for years. My true calling to coach and inspire the people around me. I wanted to have an impact on people’s lives and support them to achieve their full potential, and although I was able to tap into that throughout my career, the scale at which this happened wasn’t what I was looking for. So I left my corporate job where I was leading a multinational organization in the MENA region, and here I am, dedicating my time and energy to only focus on YOU.
My lived experiences have fueled my ability to better understand the struggles that we all go through which I like to call: LIFE.
Life happens to all of us and the key question then becomes how will you react? Will you be the one behind the steering wheel mapping out your journey and taking each decision on which route to turn into, or will you be just a passenger along for the ride? I believe you already have your answer, and all it takes now is for you to turn that ignition key on and drive.
“value your own growth as much as you value the growth of everything around you. I believe that focusing on yourself should be ongoing, not just occasional. let’s unpack your journey together!”
brand values
empowerment
authenticity
trust
transformation
accountability
frequently asked questions
What is a coach?
A coach is someone who works with individuals or groups to help them achieve specific goals, overcome obstacles, and maximize their potential. Coaches provide guidance, support, and accountability to their clients, often drawing on a combination of expertise, experience, and specialized techniques to facilitate personal or professional development.
What will the 20 minute free conversation with Moe cover?
The conversation will support you to understand which track is the best fit for you. It will entail discussing your goals, current challenges, Moe’s approach, assessing mutual fit, and determining next steps to ensure that coaching aligns with your needs and expectations.
What will a session look like?
A coaching session typically spans for an hour and involves focused dialogue and guidance aimed at facilitating personal or professional growth. During this time, Moe will actively listen to your concerns, goals, and aspirations, asking powerful questions to deepen your understanding of yourself and your situation. Together, you will explore challenges, identify obstacles, and uncover opportunities for growth. The session may include brainstorming strategies, setting actionable goals, and developing plans to overcome obstacles. Throughout the session, Moe will provide support, encouragement, and feedback to help you gain clarity, confidence, and momentum towards achieving your desired outcomes. The goal of the session is to empower you to take meaningful action and make positive changes in your life or work.
How long before a session can I reschedule?
Sessions can be rescheduled up to 24 hours in advance to accommodate any changes in your schedule. Any rescheduling between 12-24 hours will automatically result in deducting half the session value. Less than 12 hours will result in your session being fully charged.